When you start a new business, the main priority is gaining as many new customers as possible, increasing your brand exposure, and encouraging your new customers to make purchases. Because of this, marketing is a valuable, essential tool that should never be ignored by any new business owner. Marketing your business can be done in a variety of different ways and by using several strategies, however, today, the main way of getting the word out there about your new business and encouraging new customers to take a look at what you offer is via the internet. Social media, especially, is a very powerful tool for marketing since it is used by billions of people worldwide, and provides companies with a global platform on which to not only advertise, but also to engage with their customers and provide an awesome customer experience. Here are some top tips for using social media marketing in your new company.
Tip #1. Learn More:
If you’re just setting up in business, then you might not really know an awful lot about social media marketing. For many new business owners, one of the biggest mistakes that they are likely to make is that of trying to go ahead with marketing strategies without actually being too sure of which ways work well, and which don’t. Luckily, there’s a wealth of information online that you can use to get ideas and tips on how to get the best results from your social media marketing efforts. For the best results, you might want to invest in a diploma in social media marketing online.
Tip #2. Be Active:
Many business owner set up a nice-looking social media profile with some great graphics, include some basic links to their website or online shop, list their contact information, and that’s as far as they get when it comes to social media marketing. Unfortunately, this approach no longer works with customers – they expect the brands that they follow on social media to be active and engaging; they want regular updates on what’s going on, and to be able to communicate with the brand. So, it’s important that you’re not just present on social networking sites; you should also be active. Aim to update your status at least once every day with new content, images, videos, and even surveys for your customers to take.
Tip #3. Communicate:
Lastly, social media is one of the best communication tools in your box when it comes to customer service, so it’s important not to waste it. For example, customers who perhaps don’t have the time to make a telephone call to your business might get in touch via Facebook Messaging, or tweet your brand, to get an answer to their questions. It’s important to make sure that your social networking profiles are monitored closely, so that you can provide answers to any questions and ensure that all customers are satisfied with your response. Don’t forget that many customers who may not have been happy with the service or product that they have received may take to social media to complain, for example, in customer reviews. This provides you with an opportunity to respond and ask the customer if there is anything that you can do to rectify the situation, thus improving their opinion of you and your reputation.